Web Development
Maple Façades
A professional website for UK aluminium façade specialists featuring a specifiers' portal, product catalogues, and project showcases with HubSpot CMS integration.
Designed and developed a comprehensive HubSpot CMS website for Maple Façades, a leading UK manufacturer and installer of aluminium façade systems.
Project Overview
Client Background
Maple Façades needed a digital platform that reflected their industry expertise and The Maple Way® — their patented cradle-to-grave methodology. With an extensive product portfolio and a need to serve architects, specifiers, and construction professionals, they required a website that combined visual impact with technical depth, including a self-service portal for downloading datasheets, BIM models, and certifications.
Challenges
The primary challenge was creating a website that balanced visual sophistication with technical functionality. Key challenges included organising a broad product range into intuitive, filterable catalogues; building a secure, gated specifiers' portal with document management capabilities; integrating HubSpot CMS with existing business processes and CRM workflows; ensuring the site conveyed Maple's premium positioning while remaining accessible to diverse audiences from architects to contractors; and optimising performance with high-resolution architectural imagery throughout.
Goals & Objectives
Implementation Process
Our Solution
We designed and developed a comprehensive HubSpot CMS website that serves as both a marketing platform and a technical resource hub. The solution centred on a visually striking homepage with full-width architectural imagery, structured product catalogues covering rainscreen cladding, façade systems, brise soleil, louvres, and blinds. A key feature was the Specifiers' Portal — a gated area where registered architects and specifiers can access datasheets, BIM models, product brochures, and compliance certificates. The site also features a project gallery showcasing completed installations, HubSpot Forms for lead capture, and a fully responsive design ensuring consistent experience across all devices. Custom HubL templates enable the Maple team to manage content independently.
Results & Impact
- Professional online presence showcasing Maple's aluminium façade expertise
- Product catalogues with detailed specifications across 5 product categories
- HubSpot CRM integration for lead capture and contact management
- Specifiers' Portal enabling self-service access to technical documents and BIM models
- Project showcase gallery highlighting completed façade installations across the UK
- Mobile-responsive design ensuring accessibility across all devices
Technology Stack
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