Web Development

Maple Façades

A professional website for UK aluminium façade specialists featuring a specifiers' portal, product catalogues, and project showcases with HubSpot CMS integration.

Designed and developed a comprehensive HubSpot CMS website for Maple Façades, a leading UK manufacturer and installer of aluminium façade systems.

Year

2025

Duration

4 months

Visit

Live Website

mapple-banner-2

Project Overview

Maple Façades is a UK-based manufacturer and installer of aluminium façade systems, serving the construction industry with rainscreen cladding, architectural façades, brise soleil, louvres, and commercial blinds. The project involved designing and building a modern, professional website on HubSpot CMS that would showcase their extensive product range, highlight completed projects, and provide a dedicated specifiers’ portal for architects and construction professionals.

Client Background

Maple Façades needed a digital platform that reflected their industry expertise and The Maple Way® — their patented cradle-to-grave methodology. With an extensive product portfolio and a need to serve architects, specifiers, and construction professionals, they required a website that combined visual impact with technical depth, including a self-service portal for downloading datasheets, BIM models, and certifications.

Challenges

The primary challenge was creating a website that balanced visual sophistication with technical functionality. Key challenges included organising a broad product range into intuitive, filterable catalogues; building a secure, gated specifiers' portal with document management capabilities; integrating HubSpot CMS with existing business processes and CRM workflows; ensuring the site conveyed Maple's premium positioning while remaining accessible to diverse audiences from architects to contractors; and optimising performance with high-resolution architectural imagery throughout.

Goals & Objectives

Build a modern, responsive website on HubSpot CMS
Create a gated specifiers' portal with document downloads
Showcase product range across 5 categories with detailed specs
Highlight completed projects with a visual gallery
Integrate HubSpot Forms and CRM for lead capture
Implement The Maple Way® brand methodology throughout

Implementation Process

01
Discovery & Research
Analysed Maple Façades' existing brand, product range, and specifier audience to define the scope of the new HubSpot CMS website and portal.
02
UX/UI Design
Designed a clean, professional layout with intuitive navigation across product catalogues, project showcases, and a gated specifiers' portal.
03
HubSpot CMS Development
Built custom HubSpot modules and templates for flexible content management, including dynamic product pages and project galleries.
04
Specifiers' Portal
Developed a gated portal allowing architects and specifiers to download datasheets, BIM models, certifications, and technical documentation.
05
Product Catalogue Integration
Structured product pages for rainscreen cladding, façade systems, brise soleil, louvres, and blinds with detailed specifications and imagery.
06
SEO & Performance Optimisation
Implemented technical SEO best practices, image optimisation, and page speed enhancements for improved organic visibility.
07
Launch & Handover
Deployed the live site with comprehensive CMS training for the Maple Façades team to manage ongoing content updates independently.

Our Solution

We designed and developed a comprehensive HubSpot CMS website that serves as both a marketing platform and a technical resource hub. The solution centred on a visually striking homepage with full-width architectural imagery, structured product catalogues covering rainscreen cladding, façade systems, brise soleil, louvres, and blinds. A key feature was the Specifiers' Portal — a gated area where registered architects and specifiers can access datasheets, BIM models, product brochures, and compliance certificates. The site also features a project gallery showcasing completed installations, HubSpot Forms for lead capture, and a fully responsive design ensuring consistent experience across all devices. Custom HubL templates enable the Maple team to manage content independently.

Results & Impact

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